Saks Fifth




Saks Fifth Ave, Toronto. 

The Runway Starts At Saks.
9/6 - 10/4.


Project Brief:

Simulate Fashion Photography via Timed Lighting & Capacitive Touch Pad.

Saks Fifth Ave. Store-Front Window, Yonge St., Toronto.

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Contracted by Saks Fifth, Ave., Soda Co. worked with the Visual Display team to design and install an interactive lighting element to the upcoming fall display, titled - "The Runway Starts At Saks." The installation featured a series of lights, activated via capacitive touch pad + set on a timer for 2 minutes. 





Built in and around the Yonge St. windows, the effect of the randomized lighting created the desired effect and successfully captured the attention of passers by, turning heads and shifting focus to the 5 windows and their featured designers.





The capacitive touch pad presented an opportunity for the public to be in control of the flashing lights, giving a personalized feel to the entire display for both the user and the audience to enjoy.


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